Meeting needs at the grassroots
"Grassroots" is a description perfectly suited to Telstra Kids grants: they support local projects for kids across Australia. The $1,200 grants fund activities and projects run by local non-profit groups that connect kids to their local community in some way: through the arts and culture, the environment, education, or sport and recreation.
The focus is on community-driven initiatives, rather than the local roll-out of national campaigns by large charities.
Local non-profits that have received Telstra Kids grants include schools, sporting clubs, hospitals and childcare centres.